Our Services

We're here to make your life easier. Our services are designed to be an extension of your hotel team, regardless of your brand. Here is how we can help you.

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What you get with each plan.

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Project Manager

A dedicated manager to provide guidance and support for all aspects of your plan

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Data Reports

Monthly data reporting and website analytics, integrating paid media and brand website data

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Real-Time Analytics

A real-time dashboard of analytics and plan progress

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Strategic Support

Ongoing dedicated calls with your project manager to review data, deliverables and provide strategic support

Foundations

This plan includes everything you need for us to be able to make a difference in your digital marketing efforts. You'll get ongoing service and support from our team for SEO, paid media management, OTA support, and social media support.

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SEO

  • Comprehensive website audit and ongoing content support
  • Keyword research and suggestions with keyword search ranking
  • Website copywriting using recommended keywords
  • Third-party site optimizations and offer loading (Yelp, Yext, GMB, TripAdvisor)
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Paid Media

  • Dedicated support for Paid Media management on all channels, for all brands
  • Monthly budget recommendations based on market spends
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OTA Support

  • Initial OTA audit with content and image update recommendations
  • Personalized competitor landscape and insight report
  • Ongoing quarterly content audits and content score updates
  • Ongoing content submission support with internal brand teams
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Social Media

  • Audit of existing Instagram and Facebook accounts with recommendations for improvement
  • Customized content guide with posting tips for on-property teams
  • Creation and management of custom Facebook ads (Budget for ad spend not included)

Enhanced Support Options

These options offer you support in a dedicated focus area of your marketing. These options are flexible, and you can layer them together to create a laser focus on the areas you need most.

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Enhanced SEO

  • Comprehensive website audit and digital scorecard
  • Photo gallery optimization (keywords and captions)
  • Hotel and competitor backlink audit
  • Local linking opportunities audit
  • Competitor landscape comparison report
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Enhanced Social Media Support

  • Creation and posting of one organic post per week
  • Training for on-property content champion and content submission process
  • Quarterly call regarding social media strategy
  • Monthly content calendars
  • Paid ad creation and management
  • Influencer management and vetting
  • GM and DOSM LinkedIn profile optimization
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Enhanced Social Media Content

Includes all Enhanced Social Media Support plus:

  • Creation and scheduling 2-4 weekly organic posts, plus one Facebook and Instagram story per week.
  • Monthly calls with a dedicated social media team
  • Annual photoshoot and content gathering trip with photographer/videographer (property, F&B, local area), including drone footage if applicable
  • Quarterly TravelAd consultation, including strategy, content creation, and budget guidance
  • Three custom social media videos each 15-30 seconds long
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Enhanced Paid Media

  • Custom ad creation and dedicated paid media marketing management
    • 2-4 custom ads managed and optimized with your budget
    • Minimum of $1k a month, one quarter run time
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Enhanced TravelAd Paid Media

  • Quarterly TravelAd consultation, including strategy, content creation, and budget guidance
  • Enhanced TravelAd management
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Enhanced OTA Management

  • OTA relationship support
  • Strategic support for offer inclusions and market opportunities
  • Additional mid-year deep-dive with updated competitor landscape insight

Elevated Plans

You have the ability to customize your marketing plans based on your exact needs, and save money at the same time. Choose from any options below to enhance your marketing. The more you bundle, the more you save!

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Elevated Package 1

  • Monthly strategy calls with project manager
  • iResponze Reputation Management
  • Enhanced SEO Support
  • TravelAd Consultation
  • 4 custom PDFs
    • Sales brochures, menus, special COVID practices, etc.
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Elevated Package 2

  • Monthly strategy calls with project manager
  • iResponze Reputation Management
  • Enhanced SEO Support
  • TravelAds Consultation
  • 6 custom PDFs
  • Enhanced OTA Management
  • Enhanced Social Support
    • Custom ad creation and dedicated paid media marketing oversight and management
      • 2-4 custom ads managed and optimized with your budget
      • Minimum of $1k a month, one quarter run time

À la Carte

You can choose to add on any of these options to your current Foundations plan or Elevated plans at any time during your contract, to turn up your marketing volume to 11.

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Merchandising Placement Opportunities

  • Email marketing campaigns
  • Vendor website placements
  • Group marketing
  • Wedding and event marketing¬†
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SEO

  • Outlet Support Package
  • Module SEO and content updates
  • Vanity Site SEO and content support
  • Third-party outlet optimization
  • Enhanced hotel website SEO
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Hotel Renovation Promotion

  • Additional SEO and new keyword tracking
  • Content changes and submission support
  • Digital footprint audit
  • Final website audit
  • OTA content support, rate and room type build support, and audits
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Social Media Enhanced

  • Outlet Social Media channel support
  • Stand-alone content gathering photoshoot and video
  • Three custom social media videos, each 30 to 45 seconds long
  • Three custom 15-second highlight video featuring one hotel space each
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Additional Marketing

  • Digital Billboard campaign
  • Digital billboard creation within brand standards:
    • Sales brochure
    • Group collateral
    • PDF menu
  • Hotel photoshoot for a brand website and outlet spaces
  • Hotel marketing video creation:
    • For website, social media, or sales channels
    • Varying lengths, based on goals and budget
    • Drone footage and custom graphics options
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Website Support and Design

  • Website design and creation for all outlets (restaurants, spas, golf courses), SEO and ongoing management
  • Project management support for elevated hotel website conversions

Get in touch.

You are important to us, and we will listen.