The maple tree Advantage

Established | Experienced | Personalized

We’re here to make your life easier and be an extension of your team.
Through our multi brand experience, we offer support for every hotel type and brand. These are only a few of our services and packages. Contact us if you would like to discuss more customized options and support packages.

Foundations plan

Foundations

This plan includes everything you need for us to be able to make a difference in your digital marketing efforts. You’ll get ongoing service and support from our team for SEO, content creation, OTA support, and in-depth reporting. All centered around a central point of contact driving your strategy.

  • Comprehensive website audit and ongoing content support
  • Keyword research and suggestions with keyword search ranking
  • Website copywriting using recommended keywords
  • Third-party site optimizations and offer loading (Yelp, Yext, GMB, TripAdvisor)
  • Professional copywriting for all main website pages, including meta tags and descriptions
  • Approval process, with a round of revision from the feedback ​received
  • Implementation of all approved copy directly to the website, with quality checks to ensure it goes live
  • Relevant URL links added for SEO value​ in all applicable areas
  • Ongoing content support
  • Initial OTA audit with content and image update recommendations
  • Personalized competitor landscape and insight report
  • Ongoing quarterly content audits and content score updates
  • Ongoing content submission support with internal brand teams
  • Access to data around your site’s metrics and ranking across the search engines, providing line of site into the results of our marketing efforts
  • KPIs and goals established from initial strategy calls to ensure alignment and proper execution of hotel’s strategy 
  • Quarterly reporting of keyword ranking and performance​ with strategic insights provided by your dedicated project manager

    Enhanced plan

    Enhanced

    A plan designed to provide you access to an experienced marketing manager, to go beyond just digital. You’ll get monthly reporting and strategy meetings with a marketing manager, with brand experience and enhanced levels of services around your digital needs as well. Merchandising placements are also included targeting your needs

    • A hospitality professional to assist your full marketing efforts on and above property
    • Strategic guidance of your marketing and digital plans with ongoing custom solutions
    • Monthly strategy calls to review budget, needs of hotel, and areas of opportunity
    • Additional insights and opportunities throughout the year
      • Comprehensive website audit and ongoing content support
      • Keyword research and suggestions with keyword search ranking
      • Website copywriting using recommended keywords
      • Mid year refresh and review
      • Professional copywriting for all main website pages, including meta tags and descriptions
      • Approval process, with a round of revision from the feedback ​received
      • Implementation of all approved copy directly to the website, with quality checks to ensure it goes live
      • Relevant URL links added for SEO value​ in all applicable areas
      • Ongoing content support with mid year refresh
      • Initial OTA audit with content and image update recommendations
      • Personalized competitor landscape and insight report
      • Ongoing quarterly content audits and content score updates
      • Ongoing content submission support with internal brand teams
      • Access to data around your site’s metrics and ranking across the search engines, providing line of site into the results of our marketing efforts
      • KPIs and goals established from initial strategy calls to ensure alignment and proper execution of hotel’s strategy 
      • Monthly reporting of keyword ranking and performance​ with strategic insights provided by your dedicated marketing manager
      • Leisure: PLUS, Amplify, or Boost program monthly consultation with monthly calls

        OR

      • Group: custom email marketing campaign management**
      • Custom design of email campaign with targeted audience of meeting planners
      • Reporting and data analytics

        *Media spend included for up to 9,500 recipients
        *PLUS, Amplify, or Boost media budget not included
        **Media spend included for up to approx. 9,500 recipients

      Elevated plan

      Elevated

      Expanding on the Enhanced package, this provides you an elevated level of support and service from some of the best marketing managers in the industry.  You will have unfettered access to our team to ensure your hotel’s marketing strategy is on budget and every opportunity is explored. This also provides you access to our pilot projects and additional marketing placements, allowing your return to only grow as the year progresses. 

       

      • A hospitality professional to assist your full marketing efforts on and above property
      • Strategic guidance of your marketing and digital plans with ongoing custom solutions
      • Monthly strategy calls to review budget, needs of hotel, and areas of opportunity
      • Annual hotel site visit
      • Priority access to pilot projects and merchandising opportunities
      • Keyword research and suggestions with keyword search ranking for hotel site and outlet pages
      • Mid year refresh and review with customized site suggestions and optimization opportunities 
      • Third-party site audits
      • HWS backlink audit and competitor analysis with outreach for listing (where applicable)
      • Comprehensive content audit of HWS with on going content submissions
      • Professional copywriting for all main website pages, and modules/outlet pages, including meta tags and descriptions
      • Approval process, with a round of revision from the feedback ​received
      • Implementation of all approved copy directly to the website, with quality checks to ensure it goes live
      • Relevant URL links added for SEO value​ in all applicable areas
      • Ongoing content support and mid year refresh
      • Initial OTA audit with content and image update recommendations
      • Personalized competitor landscape and insight report
      • Ongoing quarterly content audits and content score updates
      • Ongoing content submission support with internal brand teams
      • Access to data around your site’s metrics and ranking across the search engines, providing line of site into the results of our marketing efforts
      • KPIs and goals established from initial strategy calls to ensure alignment and proper execution of hotel’s strategy 
      • Monthly reporting of keyword ranking and performance​ with strategic insights provided by your dedicated marketing manager
      • Leisure: PLUS, Amplify, or Boost program monthly consultation with monthly calls

      AND

      • Group: custom email marketing campaign management**
      • Custom design of email campaign with targeted audience of meeting planners
      • Reporting and data analytics
        *Media spend included for up to 9,500 recipients
        *PLUS, Amplify, or Boost media budget not included

      **Media spend included for up to approx. 9,500 recipients

      You’ll have a dedicated expert and project manager to provide you with continual communication, strategy, and support.  Customized strategy, honest relationships, and creative marketing centered around you. We call that a win-win.

      You are important to us, and we will listen.

      hello@digitalbymapletree.com